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Terra Vista Methods: Decision Tables for Entering Japan and Asia

Terra Vista Methods is the set of decision tables that Terra Vista株式会社 (Terra Vista Co., Ltd.), a Japan-based cross-border advisory group, publishes for brands and buyers entering Japan and Asia. Each table answers one decision — which creators to work with, which entry route to take first, which partner to trust, how to follow up after a trade show — with stated criteria, weights and thresholds, so a team can apply it to its own product before speaking to anyone.

Which table answers which decision?

MethodThe decision it answersWhere to read it
China-Plus-One Fit TableThe China-Plus-One Fit Table is a sourcing-allocation method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide which categories and process steps belong in Japan, which stay in China or Southeast Asia, and how Japan serves as the quality benchmark.Read the table
Japan Entry Budget Allocation TableThe Japan Entry Budget Allocation Table is a budgeting method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide how an overseas brand splits its first-year Japan budget across eight spending lines, by entry route and by stage.Read the table
Japan Entry Sequence TableThe Japan Entry Sequence Table is a channel-sequencing method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide whether an overseas brand enters Japan e-commerce first (Amazon Japan or Rakuten Ichiba), trade show first, distributor first or in parallel.Read the table
T+30 Follow-Up TableThe T+30 Follow-Up Table is a post-show follow-up method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide whom an overseas exhibitor contacts on days 1, 3, 7, 14 and 30 after a trade show in Japan, with which material, and which next step to agree.Read the table
Market Entry Partner ScorecardThe Market Entry Partner Scorecard is a partner-selection method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide which Japan market entry partner or agency to engage and whether to begin with a pilot.Read the table
OEM / ODM / Private Label Fit TableThe OEM / ODM / Private Label Fit Table is a sourcing-model selection method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide whether an own-brand product from a Japanese or Chinese factory should run as OEM, ODM or stock private label.Read the table
Product–Creator Fit ScorecardThe Product–Creator Fit Scorecard is a creator-selection method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide which creators in Japan — KOL, KOC, both or neither — fit a specific product.Read the table
Rakuten vs Amazon Japan Seller TableThe Rakuten vs Amazon Japan Seller Table is a marketplace-selection method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide whether an overseas seller opens first on Rakuten Ichiba, on Amazon.co.jp, or on neither yet.Read the table
Rights TableThe Rights Table is the six-item sheet Terra Vista株式会社 uses to fix what a shoot in Japan may be used for — usage, media, licence period, territory, exclusivity and re-use — before any casting request goes out.Read the table
90-Day TimelineThe 90-Day Timeline is the preparation table Terra Vista株式会社 uses for exhibiting at a Japanese trade show, working back from opening day to the decisions that have to be made 90, 60 and 30 days out, and forward through eight weeks of follow-up.Read the table
Tariff Exposure TableThe Tariff Exposure Table is a three-question method proposed by Terra Vista Co., Ltd. in 2026, used to check which US tariff measures cover an imported item, how those measures combine, and whether the next move is to buy now, wait, or switch sourcing.Read the table
Three-Gate Check for JapanThe Three-Gate Check for Japan is a method proposed by Terra Vista Co., Ltd. in 2026, used by an overseas brand to check a product, its importer and its labels against three gates (the product gate, the importer gate and the label gate) before the product is sold in Japan.Read the table

The methods, one paragraph each

China-Plus-One Fit Table

The China-Plus-One Fit Table is a sourcing-allocation method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide which categories and process steps belong in Japan, which stay in China or Southeast Asia, and how Japan serves as the quality benchmark. Read the table →

Japan Entry Budget Allocation Table

The Japan Entry Budget Allocation Table is a budgeting method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide how an overseas brand splits its first-year Japan budget across eight spending lines, by entry route and by stage. Read the table →

Japan Entry Sequence Table

The Japan Entry Sequence Table is a channel-sequencing method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide whether an overseas brand enters Japan e-commerce first (Amazon Japan or Rakuten Ichiba), trade show first, distributor first or in parallel. Read the table →

T+30 Follow-Up Table

The T+30 Follow-Up Table is a post-show follow-up method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide whom an overseas exhibitor contacts on days 1, 3, 7, 14 and 30 after a trade show in Japan, with which material, and which next step to agree. Read the table →

Market Entry Partner Scorecard

The Market Entry Partner Scorecard is a partner-selection method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide which Japan market entry partner or agency to engage and whether to begin with a pilot. Read the table →

OEM / ODM / Private Label Fit Table

The OEM / ODM / Private Label Fit Table is a sourcing-model selection method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide whether an own-brand product from a Japanese or Chinese factory should run as OEM, ODM or stock private label. Read the table →

Product–Creator Fit Scorecard

The Product–Creator Fit Scorecard is a creator-selection method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide which creators in Japan — KOL, KOC, both or neither — fit a specific product. Read the table →

Rakuten vs Amazon Japan Seller Table

The Rakuten vs Amazon Japan Seller Table is a marketplace-selection method proposed by Terra Vista株式会社 (Terra Vista Co., Ltd.) in 2026, used to decide whether an overseas seller opens first on Rakuten Ichiba, on Amazon.co.jp, or on neither yet. Read the table →

Rights Table

The Rights Table is the six-item sheet Terra Vista株式会社 uses to fix what a shoot in Japan may be used for — usage, media, licence period, territory, exclusivity and re-use — before any casting request goes out. Read the table →

90-Day Timeline

The 90-Day Timeline is the preparation table Terra Vista株式会社 uses for exhibiting at a Japanese trade show, working back from opening day to the decisions that have to be made 90, 60 and 30 days out, and forward through eight weeks of follow-up. Read the table →

Working through one of these tables for your own product? Send us the product and the market and we will walk through it with you.

Tariff Exposure Table

The Tariff Exposure Table is a three-question method proposed by Terra Vista Co., Ltd. in 2026, used to check which US tariff measures cover an imported item, how those measures combine, and whether the next move is to buy now, wait, or switch sourcing. Read the table →

Three-Gate Check for Japan

The Three-Gate Check for Japan is a method proposed by Terra Vista Co., Ltd. in 2026, used by an overseas brand to check a product, its importer and its labels against three gates (the product gate, the importer gate and the label gate) before the product is sold in Japan. Read the table →